Eric B. Johnson

Eric B. Johnson / Player Development & Team Coach

One of Eric’s lifelong passions is the sport of basketball, both playing and coaching. He started his basketball career in the hills of Oakland California at Holy Names University, a private liberal arts institution competing in the Cal-Pac Conference (NAIA). During his time in the Bay Area, he helped run multiple youth basketball camps that focused on teaching local kids basketball skill development.

Following his time in Oakland, he finished his playing career at Westminster College under coach Tommy Connor, current Associate Head Coach at the University of Utah. At Westminster, he spent his summer’s coaching youth basketball camps for local players serious about learning, competing, and excelling in high-level basketball. There, Eric earned Academic All-Conference honors for two consecutive years.

Following Eric’s college career, he began coaching competitive youth teams with Coach Todd Phillips, former Head Men’s Coach at Salt Lake Community College, one of the nation’s top junior college basketball programs. Todd is now a current Assistant Men’s Basketball Coach at Utah Valley University.

Eric became heavily involved with Utah Pump-N-Run (now Utah Basketball Club), Utah’s leading basketball club team, and the rest is history. Today, he sits on the board of directors and assists the Executive Committee with organizational development, including fundraising, executive process, and organic growth. Utah Basketball Club helps provide Utah-based basketball athletes with an opportunity for a grant-in-aid scholarship to play college basketball.

Eric has an intimate knowledge and understanding of the elite athlete recruiting process and has hundreds of college coach connections at all levels. He’s coached hundreds of top players from Utah at tournaments all over the country and has truly been blessed and fortunate to help develop some of Utah’s brightest young basketball players, including Brandon Davies (Philadelphia 76ers, BYU) & Jordan Loveridge (University of Utah). His coaching experience includes more than 1,000 competitive youth games at tournaments all over the country as well as hundreds of one-on-one and group player skill development sessions.

In addition to his duties with Utah Basketball Club, Eric has co-founded multiple eCommerce brands as well as a marketing agency called Imagine Growth Strategy where he oversees a portfolio of corporate clients as a strategic marketing advisor.

Prior to becoming a full-time advisor, Eric was the Director of Marketing and Corporate Business Development for The Sorenson Group where he oversaw all marketing and communications and strategic partnerships that created long-term return on investment (ROI) opportunity for the company. Preceding his position at The Sorenson Group, Eric was the Director of Marketing at Sorenson Communications, the nation’s leading relay services provider for the deaf and hard-of-hearing community. There, he helped lead the development of a national outreach program that was directly responsible for over 20% of the company’s qualified revenue source.

Eric also has extensive large-scale and corporate event planning experience. He is the managing director of Corporate Golf Events (CGE), an event management company that specializes in creating VIP experiences for clients all over the United States. Eric has managed all kinds of events, including PGA Sanctioned events and even an International Olympic Committee (IOC) event called the 16th Winter Olympics for the Deaf, where he served as a chief liaison between the Games Organizing Committee and multiple event sponsors including AT&T, Avis, and AOL.

In addition, he oversaw the first-ever United States Senate and House of Representatives Video Relay Service (VRS) demonstration in Washington, D.C., an event that took place on Capitol Hill and featured celebrity actress Marlee Matlin and several United States Senators and Congressman.

Eric holds a B.S. in Business from Westminster College in Salt Lake City and is married (Marcie) with three boys.