Eric B. Johnson
Eric B. Johnson / 17U Elite Assistant Coach & Skill Development Coach
Eric B. Johnson is currently a member of the Utah Basketball Club Board of Directors, where he leads fundraising and organizational development. Eric has an intimate knowledge and understanding of the elite athlete recruiting process and has hundreds of college coach connections at all levels. He’s coached hundreds of top players from Utah at tournaments all over the country and has truly been blessed and fortunate to help develop some of Utah’s brightest young basketball players, including Brandon Davies (Philadelphia 76ers, BYU) & Jordan Loveridge (University of Utah). His coaching experience includes more than 1,000 competitive youth games at tournaments all over the country as well as hundreds of one-on-one and group player skill development sessions.
Before becoming a team and player development coach, Eric played basketball at Westminster College in Salt Lake City where he earned Academic All-Conference honors two consecutive years.
In addition to his duties with Utah Basketball Club, Eric co-founded Imagine Growth Strategy where he oversees a portfolio of corporate clients as a strategic marketing advisor. Prior to becoming a full-time advisor, Eric was the Director of Marketing and Corporate Business Development for The Sorenson Group where he oversaw all marketing and communications and strategic partnerships that created long-term return on investment (ROI) opportunity for the company. Preceding his position at The Sorenson Group, Eric was the Director of Marketing at Sorenson Communications, the nations leading relay services provider for the deaf and hard-of-hearing community. There, he helped lead the development of a national outreach program that was directly responsible for over 20% of the company’s qualified revenue source.
Eric also has extensive large-scale and corporate event planning experience. He is the managing director of Corporate Golf Events (CGE), an event management company that specializes in creating VIP experiences for clients all over the United States. Eric has managed all kinds of events, including PGA Sanctioned events and even an International Olympic Committee (IOC) event called the 16th Winter Olympics for the Deaf, where he served as a chief liaison between the Games Organizing Committee and multiple event sponsors including AT&T, Avis and AOL.
In addition, he oversaw the first-ever United States Senate and House of Representatives Video Relay Service (VRS) demonstration in Washington, D.C., an event that took place on Capitol Hill and featured celebrity actress Marlee Matlin and several United States Senators and Congressman.
Eric holds a B.S. in Business from Westminster College in Salt Lake City and is married (Marcie) with one son (Johnny) and another son on the way.